I help teams uncover human nuance and turn it into product clarity.
My work spans early-stage inquiry to go-to-market alignment, asking uncomfortable questions, surfacing unspoken truths, and helping teams design experiences that feel intuitive, even when the systems beneath them are not.
I work at the intersection of behaviour, belief, and interface, decoding how people engage with technology, culture, and each other. I’ve worked with early-stage startups, global e-commerce platforms, media companies, and automotive manufacturers across India and internationally.
Focus Areas
- E-commerce ecosystems – shopper journeys, loyalty loops, decision design
- Generative AI & new interfaces – trust calibration, response latency, perceptions of intelligence
- Automotive UX – infotainment, on-road feedback, voice and touch design
- Cultural decoding – caste, class, gender, aspiration, and the semiotics of tech
- Media, humour & emotion – interface empathy, storytelling behaviours, localisation
Methods & Approaches
- End-to-end qualitative research (generative, evaluative, longitudinal)
- Diary studies, mobile ethnography, in-situ contextual inquiry
- Cultural decoding & applied semiotics
- Mixed-method research design
- Stakeholder storytelling & alignment workshops
Teaching & Mentorship
I teach “Decoding Digital Culture” at MICA, and run workshops on applied semiotics, cultural insight, and narrative-led research. I also mentor early-career researchers and design teams looking to deepen their qualitative instincts.
My work has been featured at Qual360, ESOMAR, MRMW, MRSI, and Semiofest.
Work with Me
For project enquiries, email radhika [dot] venkatarayan [at] gmail [dot] com or reach out via LinkedIn.
I also maintain a portfolio of selected case studies on Notion, request access via email and I’ll share it with you directly.
If you’re looking for a single session rather than a full engagement, to pressure-test a research approach, get a second opinion on findings, or work through a specific problem, I offer 1:1 sessions. Get in touch via email to set one up.
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